Business Support and Underwriting at WBOI
WBOI provides news and diverse music on radio, online, and through smartphones and speakers. WBOI’s listeners and readers are:
- Influential
- Arts & culture savvy
- Local industry leaders
- Highly engaged in their community & much more likely to support local non-profits (Source: MRI Simmons Doublebase, 2022).
Hoosiers turn to WBOI on every platform for the how and the why.
WBOI is Available Everywhere
In The Car
- 89.1 WBOI FM in Northeast Indiana 39k listeners per week (Nielsen).
- Connected Car Stereos through TuneIn, iHeartRadio and NPR 31k stream sessions per month.
On Smartphones & Tablets
- WBOI app for iPhones and iPads
- WBOI app for Android
- WBOI.org
- Apple Music, TuneIn & iHeartRadio apps
- 31k stream sessions per month
On Internet Connected Devices
- Alexa devices & Echo smart speakers
- Apple HomePod speakers
- Google Nest speakers
- Sonos speakers
- 31k stream sessions per month
In Person
- Community Engagement Events
- Fundraisers
The news & music that matters to you in the places that matter to you.
WBOI is live & on-demand from Fort Wayne
Live Listening
- Underwriting messages on WBOI are heard within our live audio streams through radios in Northeast Indiana, inside the WBOI app, on the internet on WBOI.org and through smart speakers.
- WBOI also has pre-roll opportunities for its live streams. This allows your message to be heard every time someone begins listening on WBOI.org or through the WBOI app.
On-Demand Listening
- Shows produced by WBOI are made available on WBOI.org and the WBOI app the same day they air.
Podcasts
- When you underwrite a WBOI podcast, that message is heard at the beginning of each podcast episode by listeners within Apple Podcasts, Spotify, the WBOI app and the NPR app.
Online
- When you underwrite WBOI.org, your message is shown alongside the news articles and culture stories that thousands of readers visit the site for each month. (525K page views and & 327K sessions in 2023.)
Why You Should Share Your Message on WBOI
With underwriting, your business is able to share its message directly to that audience across all of WBOI’s platforms.
By partnering with WBOI, you are tapping into the station’s unique advantage over other media: WBOI reaches an audience that other media outlets struggle to. That same audience is very local with 83% listening exclusively or more than any other station (Source: Nielsen Audio, 2023).
Simple Messaging, Powerful Results
On WBOI, you don’t need to shout to be heard. The station restricts the number of messages for each program to ensure that your message stands out.
The station also separates competing underwriting messages.
Request rates and more details by phoning (260) 918-1094 or by emailing Mark Sitz at msitz@wboi.org